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Marc Gendron has more than 14 years experience in journalism and public relations, working with international consumer and technology companies, from start-up to Fortune 500, helping to design, execute and manage a variety of successful media, analyst and community relations programs.
In working with Starbuck’s, Jamba Juice and Noah’s Bagels, Mr. Gendron established unique, individualized community outreach campaigns for new store openings in existing and nascent markets. The programs were reinforced with comprehensive media relations efforts that not only accomplished the goal of increased local support, but resulted in media coverage in publications including The New York Times, Entrepreneur Magazine, The Los Angeles Times, The San Francisco Chronicle and US News and World Report among others.
Mr. Gendron has also worked with brands including Prudential Investment, Scharffenberger Chocolate, Perfumes Isabell, Stolichnaya Vodka and Bombay Sapphire Gin, as well as Bay Area restaurants including Aqua, Charles Nob Hill and Café Marimba, as well as other restaurants including the Daily Grill for regional promotions.
In working with Mervyn’s, a $4.5 billion unit of the Target Corporation, Mr. Gendron designed and developed the company’s first series of quarterly newsletters to promote seasonal clothing trends, securing national and regional media attention. Additionally, he organized publicity and community relations events surrounding the retailer’s launch of its new store concept, Mervyn’s California, throughout the western United States.
Mr. Gendron began his career as a journalist for The Fresno Bee’s community section, covering a range of beats including police and fire, and city government. He holds a Bachelor of Arts degree in communications from California Lutheran University.
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