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Skiing with Ms. Sophia (age two)
In 1999, Brinn A. Wellise opened Switchback Public Relations + Marketing in Tahoe City, Calif. to provide outstanding services to local, regional and national clients. Prior to founding Switchback, Ms. Wellise served as a senior account executive for Kratz & Company in San Francisco (a firm headquartered out of New York) and has managed numerous prestigious accounts including: Jamba Juice, Kenneth Cole, Ski Lake Tahoe, Chris-Craft, East West Partners, Boston Properties Embarcadero Center, American Eagle Outfitters, Aqua Restaurant and the Truckee Donner Chamber of Commerce. Her background also includes handling all aspects of media relations, community relations, event coordinating and marketing for the Incline Village/Crystal Bay Chamber of Commerce and Alpine Meadows Ski Resort.
In addition to her vocational accomplishments, Ms. Wellise has an undergraduate degree in communications from Saint Mary's College, Calif. and in May of 2004 completed her master's degree in journalism from the University of Nevada, Reno. Her thesis topic was Press Clippings as a Measurement Tool in the Field of Public Relations, enabling her to uncover national trends in public relations measurement techniques.
Besides her national public relations expertise, she also orchestrates media relations and community outreach programs for local and regional clients. She has been awarded for her efforts by PRSA (Public Relations Society of America) as well as by her business colleagues in both the Rotary Club of Truckee and the North Lake Tahoe Resort Association where, in 2002, Switchback Public Relations + Marketing was awarded "Best Small Business of the Year."
In November of 2004, Switchback Public Relations + Marketing expanded, moving into a brand new building on West River Street in downtown Truckee. The new office overlooks the Truckee River and the train depot and provides a spacious meeting area for clients and Switchback staff. Currently Switchback Public Relations + Marketing is the largest agency in the Lake Tahoe basin with a full-time team of seven employees and one intern. In 2005, Switchback Public Relations + Marketing became incorporated.
Additionally, Ms.Wellise is committed to giving back to her community, serving on the boards of InnerRhythms, a performing arts organization, and the Truckee Rotary Club. She dedicates both her own time and that of her staff to several non-profit organizations including: Truckee Tahoe Seniors Council, Truckee River Watershed Council, InnerRhythms, Truckee Rotary, Tahoe Maritime Museum, Kidzone and Tahoe Forest Hospital Leadership Council.
With a strong background in both local and national marketing/PR campaigns, she continues to maintain a diverse client list while overseeing all aspects of the business. She looks forward to the continuing growth of her company and the opportunity to serve both her clients and her community while mentoring Switchback employees and interns.
-Contact Brinn-
